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Indian News Channels: Quantity over Quality

Who says Indian news broadcast channels are not mature as their International counterparts? Even Indian channels know how to do their business, how to increase their TRP’s and also how to woo the advertisers, etc. These Indian news channels are not only earning the bread and butter for their owners; but also attaining their break-even points much faster than it was in the past…

But if we talk in terms of the content or the social responsibilities, then I definitely agree that Indian news channels are not as mature as their International counterparts. In fact, the word “mature” isn’t made for Indian news channel.

Actually there are 2 types of news channel in India: First is the Hindi News Channel and Second is the English News Channel. I’ve considered both Hindi and English News Channels as different categories since the quality of the content differ…

Let’s suppose you want to know the news and switch on some Hindi News Channel: No points in guessing what you actually get to see, something which most of us actually don’t consider a news item like “swarg ki seedhiyan (Steps to Heaven)” or “Aishwarya Rai Bachchan ne rakha vrat (Aishwarya Rai Bachchan does fasting on the occasion of Hindu festival)”, etc. Let me also some of the headlines from various of these channels, “Dada pade Sachin bhaari (Sachin’s team defeats Saourav’s Team) ” , “Train ke neeche ke baad bhi Kutta jeevit bacha (Dog is still alive even after coming under the moving Train)”, etc… None of the Hindi news channel shows, a single news regarding more important news like measures which should be used to curb inflation, US Presidential elections, Global warming, etc…

Hindi news channel are also following a pattern these days; when I say “pattern”, I meant to make a point that all these channels show similar news which had a good TRP’s in the past. Like when the incident of Prince falling in a boring well happened, it was something which most of the people saw for the first time , hence everyone was curious about the child; and now after every few weeks we see one more child falling in such wells… If some channels show a program featuring a story related to Ramayan or Mahabharta, then all the other news channels will soon show some related story… I don’t know which and when, one of the news channel started showing the program like “Vaardat” or “Aaj Aapka Din (How your day will be today)” but now we can find such programs on every Hindi News Channel. And how can I forget mentioning about the programs which showcases the items of the Laughter Champions and also about the various reality shows like Indian Idol, Voice of India, etc. And also how can I forget mentioning about Khalli – The WWE Fighter, he is the favorite news item for many of these Hindi News Channels…

The English News Channels here are not better but definitely show better quality programs than their Hindi counterparts… They too some masala news but those are mostly related to Bollywood or Cricket… But the best part is that they try to cover most of the important news too…

People might be interested in knowing about Abh-Ash wedding but are they also interested in knowing whether Aishwarya is observing a fats or not? People wanted to know about the status of children falling in boring-wells but for how long, are we really interested in viewing the Live Telecast from the venue? I agree that IPL (Indian Premier League) has become a big thing in the world of cricket and also lot of moolah is involved in it but has it become bigger than news like inflation, caste reservations, economy, etc which are of national interests?

I agree that these news channels are also showing such programs and stories since people watch it but I still believe that if any channel is considering a “News Channel” then please show some relevant news or else start promoting yourself as a “Page3 Channel” or some “Lifestyle Channel.”

Sometimes I really feel that Doordarshan’s National News is still the best in the country since in its half-an-hour duration it tries to cover the maximum news across the globe and from all the fields…

Why can’t these Indian news channels think of programs like which is actually for the betterment of the country and its people...